Kyle Nichols founded Canada and USA based brand and merchandise consultancy Pathwave Inc. His approach is based on over 17 years of knowledge and experience in the branded merchandise industry.

Pathwave's goal is to dive deep into the inner workings of your company and to become an extension of your team. We believes the most effective ideas are formed when a strong collaborative relationship are established and boundaries are pushed. We think radically and with purpose.

To learn more about the fundamentals Kyle's approach to branded merchandise, download the FREE Guidebook here:

Kyle Nichols portrait, founder of Pathwave brand and merchandise consultancy.


At Pathwave we believe in challenging today's market of branded merchandise. We focus on thinking creatively, challenging norms, and working closely with our clients to curate products that strategically address their goals.

Our initiative is to supply products that are high quality, multifunctional, and socially responsible. We do our best to educate you on the makers, decorators, and supply chain of the products we build together.


The Pathwave values (M.A.K.I.N.G.S) define us. They guide our behaviour and the way we treat each other.

Make with purpose

We’re driven to design beautiful products that have a positive impact on people.

Always be growing

We continuously seek opportunities to expand our skills, our knowledge, and ourselves.

Keep pushing boundaries

We explore and experiment with new and unexpected ways to achieve our clients’ goals.

Invest in the details

We deliver quality consistently because we’re process-driven and relentlessly organized.

No bullsh*t

We communicate honestly and openly and encourage everyone around us to do the same.

Greatness is a collective effort

We work closely with our clients to create amazing work, achieve goals, and grow together.

Simplicity is key

We know the strongest solutions aren’t complicated and follow the path of least resistance.


Order Fillers

Trinkets & Trash

Rinse & Repeat



Fashion & Lifestyle

Corporate (B2B)

Transportation & Auto

Health & Nutrition



Animal Rights

Music & Artists

Pro Sports & Events


Pathwave Tangled Snake Graphic Asset